Become an Seo Expert
Search engine optimization experts are responsible for more than half the traffic on an average website, bringing in about 51% of all your site’s visitors. Considering that sites which manage to secure the top five positions on the SERPs receive an estimated 68% of clicks, it is clear that earning a top rank can have a tremendous impact on your business growth and revenue.
Earning those SEO specialist and expert spots, however, generally requires a strong understanding of SEO, including how to do it, the latest 2019 best practices for SEO, and how to measure your results. The idea of becoming a SEO expert can seem overwhelming to many but there are plenty of simple SEO concepts to get you started. The algorithm used to rank search results is regularly changing and the best practices are continually adapting to these adjustments. There are also a variety of conflicting opinions concerning the most effective SEO practices because no one actually knows the algorithm. Effectively doing SEO also requires practitioners to have a good ideaabout how to run metrics and analyze sites so they can see the results of their efforts. Developing an SEO strategy is a great first step to becoming an SEO expert. It is no wonder why many people unfamiliar with SEO feel intimidated by the prospect.
How to be an SEO expert
Google offers a great introductory read on the topic of SEO. The search engine’s Search Engine Optimization Starter Guide will offer you tremendous insight into what Google itself says is important for websites that want to improve their rank. This guide will offer you some information about how to organize your website, optimize your on-page content, and measure your results. No matter how long you have been doing SEO,
this guide will continue to be a helpful pamphlet to best practices and support your progress from specialist to SEO expert.
It is also a good idea to familiarize yourself with the field by subscribing to a few key online publications as SEO experts keep up with current and emerging trends in the industry. A few SEO expert pubs we particularly enjoy are Search Engine Watch, Search Engine Land, and Marketing Land. These publications contain articles written by industry leaders–like our own Jim Yu–about the latest topics and are often among the first to break the news about the latest developments in the industry. They break down subjects and provide analysis about the best ways to react to various Google changes.
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