Social Media Influencer
An influencer is a content creator with a social media following.
Social media influencers develop a following by sharing quality content that inspires, entertains, informs, and connects them with their followers.
Influencers start social conversations, drive engagement, and set trends amongst a receptive audience, which positions them to work with brands on sponsored content.
Today, asking for the definition of an influencer—or even influencer marketing—could result in a myriad of different answers. However, at their core, influencers are social media personalities with loyal audiences that they earned by sharing content that inspires, entertains, informs, and connects them with their followers. This direct line of communication empowers influencers to generate social conversations, drive engagement, and ultimately, set trends amongst a receptive and socially savvy audience.
Nano-Influencers – Social media users with 1,000-10,000 followers who engage a small, niche audience.
Micro-Influencers – Social media users with followings between 10,000-50,000 who hold an impressive status with a wider audience.
Mid-Tier Influencers – Social media users with 50,000-500,000 followers who have climbed the ranks among a large audience.
Macro-Influencers – Social media superstars with followings between 500,000-1,000,000 who have earned premiere status as social media noisemakers.
Mega-Influencers – Social media powerhouses with 1,000,000-5,000,000 followers who haveattained followership that puts them in a category similar to celebrities.
Celebrities – Well-known personalities whose fame translates into prestigious social media status with more than 5,000,000 followers.
Influence tier
Instagram Influencer
Also known as “Instagrammers,” this group of influencers creates highly visual content, captioned by short-form written content. This channel is also becoming more popular and versatile for video content, with the launch of Instagram Stories and IGTV. Influencers in lifestyle, fitness, beauty, and travel tend to perform best on this channel.
as it lends itself well to visual inspiration and quick tips.
YouTube Influencers
YouTubers, also known as “YouTube Creators,” focus exclusively on creating long-form video content. Functioning more like the entertainment industry, this platform works well for narrative storylines, pranks, how-to guides, unboxing videos, personal vlogging, and television-style content. Comedy, beauty, technology, auto, and lifestyle are just a few categories that resonate well with YouTube’s vast audience.
Blog Influencers
Bloggers created the first outlet for influencers to reach a mass audience online.
Bloggers produce long-form written and visual content in a narrative format. Foodies, lifestyle experts, fashion gurus, and mommy bloggers are often found among the top blogs.
Facebook Influencers
Facebook has traditionally been less popular with influencers, but it has armed its platform with creator resources to amplify both written, photographic, and video content. Influencers in the lifestyle, comedy, and gaming industries are just a few that perform well on this channel.
Twitch Influencers
Twitch broadcasters primarily use it as a platform to livestream their gaming, but Twitch has expanded beyond gamers to include cooks and artists to name a few. This channel specializes in timely, highly engaging, livestreamed content.
Snapchat Influencers
Famous for its novel disappearing pictures and videos, Snapchat has bordered on disappearing itself. However, the channel is still widely popular among younger demographics within the music, art, comedy, and beauty categories.
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