YouTube
The process for establishing your own YouTube channel takes just a few minutes. You'll then want to customize the channel by adjusting a handful of options, uploading your photo or logo, and linking your channel with your other online social networking accounts, like Facebook, Twitter and Google+.
First, you need to create your free Google account. If you're starting a YouTube channel for your business, set up a separate Google/YouTube account from scratch, using a unique and nonpersonal email address. That way someone else from within your organization can run the channel without you having to give out your personal Google account username and password. Keep in mind, only one YouTube channel can be associated with each Google account.
Currently, there's no such thing as a specialized business account or YouTube channel for businesses. So you'll need to customize a standard YouTube channel's settings so that it best caters to your audience and showcases your business, its image and brand, and your videos.
How to create a YouTube channel if you don’t already have a Google account
If you don’t already have a Google account set up, you’ll need to create one before you get started on YouTube. To do this, simply follow the below steps:
Head to YouTube.com
Click ‘Sign In’
Now, choose the option to create a Google account
Follow the steps to create your Google account
Now, you’re all set up with a Google account and can follow the above steps to create a YouTube channel.
How to create YouTube channel art
YouTube channel art is essentially YouTube’s version of the Facebook cover photo. Channel art features in a prominent place on your YouTube channel, which means it’s absolutely vital for any YouTube channel to use customized art to share your personality or more about your brand with your audience.
Here’s an example of Gary Vaynerchuk’s YouTube channel art:

Gary is well-known for his public speaking at conferences and for sharing all he knows about marketing and building businesses with his audience. This is reflected in his cover photo, which displays Gary in mid-flow giving a presentation at what seems to be a large event. The inclusion of his handle @garyvee helps users to identify him on other social chanels and his signature branding makes the art feel personal.
Here’s what you need to know to create striking YouTube channel art…
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